CUHK
News Centre

With support from the I•CARE Programme, a student-led eco fashion campaign ‘Fashion Awakening Week’ will be held from 10-18 November on campus.

According to Greenpeace, a co-organiser of the campaign, nearly 8.7 million pieces of clothing were dumped annually in Hong Kong.  More than half of the consumers can easily find clothes in their wardrobe that they seldom wear.  In the face of the increasing popularity of fast fashion, some students at CUHK chose to lead a different trend on campus.  They came up with an idea to set up a platform for exchanging secondhand clothes during the summer holiday this year and they successfully opened a shop on campus to put their idea into practice and introduce the concept of green fashion to more people.  After just a few months, the shop is running well.  Equipped with standing mirrors and a changing room, the shop is filled with arrays of secondhand clothes, making it an interesting outlet for customers to explore.  It has even recruited student models to pose for photos wearing the secondhand clothes to demonstrate how to mix and match.

For the opening ceremony of ‘Fashion Awakening Week’, Prof. Anthony Fung, Director of the School of Journalism and Communication and Fong Tai-tsor, a Hong Kong writer are invited to talk about fashion and overconsumption. The campaign also invites a textile artist and a local designer to organise workshops to teach upcycling and tips about matching clothes.  As well as secondhand clothes fairs on campus, the campaign will organize a tour to explore secondhand clothes shops in Kowloon District.  There are also film screenings to let the students and participants reflect on the impact of fast fashion.

CUHK students and staff are welcome to visit the shop on the ground floor of John Fulton Centre and be an eco-friendly fashionista.