Events
CUHK Business Webinar Series: Getting Famous = Successful Brand?
9 Jun 2020
5:00pm – 5:30pm (Hong Kong Time)
Attend via Zoom
Prof. Lisa WanAssociate Professor, School of Hotel and Tourism Management and Department of MarketingDirector, Centre for Hospitality and Real Estate Research
Tel.: +852-3943 1842
Email: mco@baf.cuhk.edu.hk
A successful brand increases the chances of customers choosing your product or service over your competitors. According to a Nielson survey, 59% of consumers prefer buying new products from brands familiar to them. Brand building is the process of managing reputation of a brand and improving customers’ perception of it in a way that builds brand awareness, equity, and loyalty. How customers perceive a brand wholly determine how they will engage with it. In this webinar, Prof. Wan will share with you why do companies need brand building; and what are some key elements of successful brand building.
