Events
Communication Seminar Series – Human Evolution, Media Psychology, and ICT Innovation
6 Nov 2018
10:30am-12:00nn
Room 313, Humanities Building, New Asia College, CUHK
Prof. Kwan Min LEE, Korea Foundation Professor in Contemporary Korean Society and New Media Nanyang Technological University
daisycheng@cuhk.edu.hk / Tel: 39438709 (Dr. Daisy Cheng)
In this talk, he will explain how human evolution has shaped the way how people respond to and interact with media and information technologies in certain ways. After that, he will explain how our understanding of media psychology can be effectively applied to the design of successful ICT (information and communication technologies) products and services. He proposes that in order to design innovative IT products and services, we need to understand and develop the following four things–1. Evolutionary responses to technology form factors; 2. Sensor technologies to understand users; 3. Technologies manifesting machine’s wills and desires; 4. Social interfaces. Examples come from both his academic and industry works spanning from evolutionary psychology to current directions in smart media design by Samsung and other IT companies.
