Events
2014 Conversations with Communicators – Talk by Mr. Stanley Cheung, Chairman of The Walt Disney Company Greater China
Date:
30 Aug 2014
Time:
5:30–7:00pm
Venue:
Lecture Theatre 1, Cheng Yu Tung Building, CUHK (1-min walk from University Station Exit B)
Speaker(s):
Mr. Stanley Cheung, Chairman of The Walt Disney Company Greater China
Admission:
Enquiries:
3943-8710
Synopsis of Lecture:
Mr. Stanley Cheung, Chairman of The Walt Disney Company Greater China, will share his experience and insights on how the Disney brand is developing into a household name across China and what it means to Chinese families; how Disney communicates its highly diversified business and many renowned character franchises to Chinese consumers of all ages; and how it navigates the rapidly evolving business and cultural landscape and continues to grow as “The Chinese Walt Disney Company”.
