Events

22 Feb 2023

6:30pm – 8:00pm

CUHK Business School Town Centre
Unit B, 1/F, Bank of America Tower, 12 Harcourt Road, Central, Hong Kong

Prof. Luxi Shen

Prof. Luxi Shen received her MBA and PhD from the University of Chicago Booth School of Business and joined CUHK Business School in 2014. At CUHK, she teaches Marketing Management, Strategic Marketing, and Business Negotiation.

Having a deep understanding of marketing psychology can make or break your business. Do you understand your consumers and how and why they behave as they do? Try to apply psychology and economy in your marketing strategies. Small tweaks can make a huge difference, get some insights from Prof. Luxi Shen, and increase the conversion rate of your business!

There’s no better way to learn about our MBA classes than to participate in one. Join our MBA Masterclass on 22 Feb 2023. Reserve your spot now.
https://mba.cuhk.edu.hk/upcomingevents/cuhk-mba-masterclass-smart-marketing-when-psychology-meets-economics/